1. Who We Are

The Dahlia Lab is operated by Susanne Hernes ( Org.nr. 936747639), based in Grimstad, Norway. We provide a digital platform for organizing dahlia data, tracking seed ancestry, and generating anonymized insights.

2. What Data We Collect

We may collect the following personal data:

• Name and email address (for account creation)
• Garden-related entries (e.g. plant names, seed logs)
• Device and usage data (for analytics and performance)
• Garden location data (if enabled by the user)


3. Why We Collect It

We process your data to:

• Provide access to your account and garden records
• Enable seed ancestry tracking and seasonal logs
• Generate anonymized insights for the community
• Improve platform performance and user experience


4. Legal Basis for Processing

We process personal data under the following legal bases:

• Consent: You choose to create an account and enter data
• Contract: To deliver the services you’ve signed up for
• Legitimate interest: To improve and secure our platform
• Legal obligation: To comply with Norwegian and EU regulations


5. Data Sharing and Storage

• We do not sell your personal data.
• Anonymized data may be used for aggregated insights.
• Data is stored securely on servers within the EU/EEA.
• We may use trusted third-party processors (e.g. analytics, hosting) under strict data protection agreements.


6. Your Rights

Under GDPR and Norwegian law, you have the right to:

• Access your personal data
• Correct or delete your data
• Withdraw consent at any time
• Object to certain types of processing
• File a complaint with Datatilsynet (Norwegian Data Protection Authority)


7. Cookies and Tracking

We use cookies for session management and analytics. You can manage cookie preferences in your browser settings.

8. Contact Us

For questions or data requests, contact:
Susanne Hernes
Email: mail@thedahlialab.com